How is Pawp approaching the challenge of combining physical and digital experiences for pet owners?

We believe physical care is a means to an end. Better care is performed when you can get access to your doctor 365 days, 24/7.

Virtual care also allows you to have many specialists under one roof, something you cannot do in the physical world. You cannot have a "cancer specialist", an obesity specialist, and a psychiatrist under one roof, especially in the vet space, because there's such a shortage of them. There's very few nutritionists and behaviorists in the country and they're very high in demand.

We also understand that you need the physical aspect of it for people to perceive you as a vet. People want to know that they can see and “touch” you, or basically, that a vet can touch your pet when in need.

In building a more comprehensive care philosophy, we need to acknowledge that in-person and virtual care aren’t mutually exclusive. They are both tools that help to provide 360º ongoing pet care that treats the whole pet (not just some parts).