How has link-in-bio shifted from traffic routing to monetization and how has Beacons adapted to these changes?

If we’re just talking about traffic, the next step after routing is probably monetization. Many link-in-bio companies do seem to be going in this direction, which is definitely more valuable for creators than just routing traffic.

We’ve expanded our aperture to be a little wider — not just routing and monetizing traffic, but helping creators build their business in general, where traffic is just one of the components. We’re building a suite of tools to help creators run every part of their business from invoicing brands after a brand deal to emailing their fans to managing their taxes.