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How does Zolve's currency arbitrage strategy, with its CAC in INR and revenue in dollars, impact its cost structure and competitive advantage?
Raghunandan G
Founder & CEO at Zolve
The costs are in Indian rupees. When you look at working professionals, there are certain corporations that send the bulk of the professionals abroad, and these guys use a few relocation agencies to relocate from India to the US. These people use the same visa centers. They use the same forex place for forex cards. So the same set of people is approaching different channels. If you look at students, the students go to the same test prep centers to apply for tests. They have all the same counselors and consultants to help them with their SOPs and which institutions to apply for. Again, they use the same visa centers and forex centers. Also, students are extremely active on Facebook forums, and they have their own WhatsApp groups, so there is a significant amount of virality also. These are the ways we acquire customers in India. Revenues come from the interchange, interest, late payments in the US, so the revenue share is in US dollars. And the cost is INR.