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How does Runway plan to compete/collaborate with consumer video tools like TikTok & could its tools be integrated into TikTok's video filters?

Cristóbal Valenzuela

Co-founder & CEO at Runway

Distribution platforms are evolving, and content is being consumed differently. If you're a professional team and creating a video, you might have to explore and create different versions of that video for different audiences. TikTok is only one of them. Consumers, prosumers, and professionals alike will tend to converge more and more similar tools. Mostly because the tools themselves are becoming more accessible, powerful, and convenient to use across different domains. So, it doesn't really matter if you're just a casual creator or a professional; you can use some aspects of the same tool and process. 

As content generation driven by AI becomes more accessible new changes to distribution will emerge. Generation and distribution will be extremely close, happening almost simultaneously. We are close to having generated social media apps. Entirely generated YouTube videos. Generated Netflix shows and so on. All in real-time. The tools and primitives you’ll use to generate those stories, to craft those ideas, will be far distanced from whatever we are using today. It’s a new medium that has new affordances and new possibilities.

Find this answer in Cristóbal Valenzuela, CEO of Runway, on the state of generative AI in video
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