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How does Pawp's telehealth for pets compare to Ro's human telehealth model and where does Pawp fit in?

Marc Atiyeh

Co-founder & CEO at Pawp

For one, unlike in human telehealth, there's no silver bullet for pet telehealth—no ED condition that fits the bill of being embarrassing, expensive, and having a "generic" license or patent that expired. There isn't one of those things where you just go replicate the model. 

The other part of it has to do with diagnoses. In human care, there's a lot of self-diagnosis that actually works. For example, I could look at myself in the mirror and see clearly I'm losing hair. I could get on Ro and fill out a self-assessment and have medication delivered within a few days.

It’s different for us. We can do a lot of treatment virtually, but we can’t diagnose virtually. Pets can’t talk, and that makes things more difficult to figure out what’s going on with them. As it currently stands, we can diagnose you through a combination of physical tests, probably a lab test—blood test, fecal test, urine test etc.—and once I establish what you have, I can treat you virtually with no issue. I fundamentally believe that we can offer better treatment virtually. Not only is it cheaper and more accessible, but it allows for unlimited follow-ups and significantly for facetime with an expert. In-person clinics are suffering from massive shortages and sometimes vets get just a few minutes with their patients.  We’re building a better relationship between your pet’s care and the person providing it.

Find this answer in Marc Atiyeh, CEO of Pawp, on building telehealth for pets
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