How does Jasper view the competitive challenge of incumbents like Microsoft and Google adding AI to their apps?

For Jasper, we see ourselves as the future central content brain that every person at your whole company sits on top of. The models will be trained to each person’s tone of voice, how you want to speak, your product catalogs, and all of that, no matter where you create content on the internet.

That tool will hook into every other tool that you're using, so even if Google Docs has a great generative tool—even if Microsoft has a great one—it's not going to be as good an experience for a marketer or a salesperson who needs to build content everywhere. You’re going to go into Google Docs and you’ll have one tone of voice, and then you log out and you go into Facebook and you try to write your ads, and that'll be in a different tone of voice.

What people are going to want is this unified experience that speaks how they speak everywhere, and that's really where we see Jasper fitting in—Jasper will be the tool that bridges all of those and is personalized to your company.