How does Jasper differentiate itself from other AI-assisted content generation companies such as Copy.AI, Rytr, Writesonic, Writer, and Peppertype.ai?

We are heading for a time when artificial intelligence is widely available. But being widely available and actually usable to achieve business outcomes are two very different things. Jasper’s focus is on developing the best application layer for businesses and on building intelligent interoperability among models.

At the end of the day, we're a product company. We live and die off our product being really great. And we measure that greatness on how often a user gets a quality output from the product.

That being said, there's so many other pieces of growing a great business. We've invested heavily in our community. We've differentiated our brand. Obviously we’ve really nailed our go-to-market and just focused on a few channels.

AI is important and there's differentiation there for sure, but what’s really powerful is making sure the UX and the workflows are all really aligned with the community, persona, and the go-to-market. We're not just saying, “Here's how to use the tool.” We're saying for example in the marketing use case, “Here's how to write great blog posts that rank.”