How does bottom-up adoption of Figma happen within a single team, and what is the process of expanding Figma usage throughout the organization?

Guest: A viewer gets hooked by a file that they need to have an opinion on or they're required to comment on. That usually happens through a meeting, or if the file is shared and the notes are written somewhere else. Soon after that happens -- or if it's more of a recurrent situation, more than a one-off -- either that person will be eager to use the tool as an editor to make changes and show their comments, or the editors themselves will ask the viewers and the commenters to become editors because their review might have an active role.

The switch is pretty natural, and it usually happens after the first stage of exposure where someone is a viewer and commenter. From there, the recurrency or the active role of that person turns them into an editor. It's very rare -- unless it's a new hands-on designer -- that editor rights are given straight away. We usually test the person and put them in as a viewer, see their usage, and then decide if the license is given or not.