How does Alloy differentiate itself from a potential verticalized offering from Zapier, and what unique value does its platform offer?

Yeah, it's definitely plausible. If I were to put myself in their shoes though, there's a lot more lucrative industries to go into first that require less customer education, community focus, and general go-to-market investment. So from a cost versus value comparison, ecommerce is pretty low on that list as an automation vertical. We've already put in a lot of that work and are committed to being a horizontal data tool within ecommerce, beyond just doing automation.