How does Alloy differentiate from Shopify Flow, and does it address the trend of wanting to avoid the limitations of building entirely on Shopify?

Exactly. Flow is a very good Shopify-adjacent product. But after the subscriptions shenanigans of last year, a lot of apps don’t trust all their data piping into Shopify. Like I mentioned before, we’re the Switzerland of the ecosystem and we don’t have an end goal for using your data, it just flows through. So it’s an easier sell to get people to work with us. There’s also all these new developments, ie headless, that apps want to take advantage of, and we are their perfect automation partner for that.