How do link-in-bio companies differentiate themselves and secure a portion of the market share in a very crowded market?

Companies primarily differentiate and win different slices of the market based on the features within link-in-bio they offer their creators and the types of creators they target.

As mentioned, creators are all quite different, so there’s room to focus on a particular type of user and serve their needs in a differentiated way. For example, Linkfire is focused on music creators and has built tons of features specific to them, such as detailed Apple Music attribution, the ability to pre-save music to fan libraries, and country specific tour promotions.