How did Jasper's early positioning as a tool for writing Facebook/Google ads contribute to attracting early users?

Yeah, that was our wedge into the market—saying, "Hey, we're going to be really, really good and really focused at direct response copywriting." 

I'd had the background in that so I could speak from authority. We had very high quality outputs because we were training the models and prompting the models with really great examples. Because I was a marketer, I just knew what a really high bar would look like.

We were pulled pretty quickly into much longer form content. We were asking our users, "Hey, what do you want us to do here?" And they're like, "We want to write blog posts." So we quickly built out more of a UI that looks kind of like Google Docs where you can go and generate longer blog posts, longer emails, longer social media posts and stuff like that. That's our primary use case now. Probably 60 or 70% of our users use Jasper to write blog posts.