How did Jasper achieve such rapid growth within six months of launch, and what were the key drivers of early traction, customer adoption, and growth?

Yeah, when we launched, we'd already been working. I've got two co-founders I’ve been working with for eight years now. We already had a team and we already had a market—we came from a marketing background and knew exactly what marketers would want. Plus we had built up a pretty strong community of marketers already, so we had a bit of a head start in a lot of ways there to just hit the ground running hard.

When we launched it, we thought Jasper was a Facebook ad copy tool and that was how we positioned it. It was going to help you write Facebook ads and Google ads and maybe your landing pages, but it was more for ad copy. The company at the time was called conversion.ai, and it was much more of a conversion focus—making your ads convert better.

We haven't done anything fancy growth wise. We've just executed on a couple channels and a couple strategies really, really well and made really strategic hiring decisions along the way.  

Early on, we invested heavily in the community because we just thought that there's so much that you can do with these tools that we've got to train people—and we could never train people ourselves all the way. This community turned into so much more than just a more efficient way to train people on the product, and now this community has very real input into the direction of the product and company. 

It's also a very word-of-mouth product in and of itself—everybody that sees it is awed and often they go to tell somebody about it the next day. It’s community, it's word of mouth, enabling skilled marketers to work their magic, and really strong product market fit. —Those are really the big areas we focused on and we were just really, really aggressive in all of those.