How can Figma be optimized to become a more valuable tool for the entire organization?

Guest: They're developing FigJam into a good adoption tool for a wider organization. We have a similar thing in Miro, with more teams in there sketching things. A whiteboard tool covers the needs of most of the organization. If that becomes either a separate license or a light editor license, where only part of the tooling is offered, I'm pretty sure the adoption would be much higher. And then from a business point of view, someone who is a light editor might become an editor. But the reality is that from brainstorming to the actual production of UI, only the designers need to have that change of role in the team.

For better adoption, then, they will have to develop new tools that are available for others, like mood board creation for marketing, storage of other documents that connect to their library, or creation of design systems that are shared to agencies and external partners. I think there are a few directions where their core idea can expand into collaboration way more.