Mercury Tailors Banking to VCs

Diving deeper into

Immad Akhund, CEO of Mercury, on the business models of fintechs vs. banks

Interview
a lot of the things that make big banks annoying are especially annoying to VCs.
Analyzed 5 sources

This reveals why Mercury could win a niche that looks small in logo count but large in dollars and activity. VC funds run bank accounts with constant large wires, capital calls, distributions, and entity level cash movements, so a bank that treats that pattern as normal removes friction exactly where traditional banks create reviews, freezes, and manual callbacks. That makes investors a high influence customer set around the broader startup ecosystem.

  • Mercury built around startup and investor behavior that incumbents long treated as awkward commercial banking edge cases. SVB historically served that world, and Mercury stepped into that gap with software led onboarding and workflows designed for startups and VCs instead of branch driven exception handling.
  • The practical pain is not just bad service. A VC fund may receive a $5M LP wire, then send a $5M startup investment, which can look suspicious to a generic risk team but is routine fund behavior. Mercury can underwrite that flow pattern upfront, which reduces false alerts and operational drag.
  • This also fits Mercury’s business model. With $20B in deposits and revenue driven mainly by deposit yield sharing with partner banks, winning customers that hold large balances and move meaningful dollars through accounts matters more than maximizing card swipe volume, unlike Brex and Ramp.

The next step is for startup banking to look more like a vertical financial system for founders and their investors together. As Mercury keeps adding treasury, venture debt, and investor specific workflows, the company becomes harder to displace because the fund that finances the startup and the startup itself can increasingly run on the same operating layer.