Ring PRO Demand 18 to 20x Supply
Ultrahuman
The key point is that Ultrahuman was not struggling to find buyers in the U.S., it was struggling to make enough rings fast enough. After the company cleared customs and reopened U.S. preorders in March 2026, demand for Ring PRO far exceeded available inventory, while the product also moved upmarket with a redesigned sensor stack, dual core processor, and higher price point. That makes factory output, not consumer interest, the main near term driver of revenue growth.
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Ring PRO was built as a true reset product for the U.S. market after the Oura dispute. The redesign changed the ring architecture, extended battery life from 4 to 6 days on Ring Air to up to 15 days, and added more on device processing, making the relaunch both a legal workaround and a premium hardware upgrade.
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This matters because the U.S. is the center of the smart ring category. IDC data cited by TechCrunch put the U.S. at about 2.6M smart ring units in 2025, roughly 60% of global volume. Ultrahuman had reached 24.6% U.S. share by Q2 2025 before restrictions pushed it to low single digits, while Oura climbed to 85%.
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The contrast with Oura is concrete. Oura paired retail expansion into Target and Amazon with 1.3M ring sales in 2024 and about $390M of hardware revenue, then layered on 2M paying subscribers for another roughly $110M. Ultrahuman still gets the bulk of revenue from ring sales, so each extra unit of Ring PRO supply has an outsized effect on growth.
The next phase is straightforward. If Ultrahuman can ramp Texas production and refill U.S. channels, Ring PRO can convert pent up demand into a step change in hardware revenue, then pull more users into PowerPlugs, glucose monitoring, labs, and retail partnerships. In smart rings, the winners are starting to look less like gadget brands and more like scaled health platforms with real manufacturing muscle.