Keeping Contractor Workflows Inside Platform
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Anthony Mironov, CEO of Wingspan, on why 1099s are eating payroll
the bigger play is defending the all-in-one value proposition
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This is about stopping the HR system from becoming a partial system. Once a customer has to leave the main platform to onboard contractors, collect W-9s, verify tax IDs, run payments, and file 1099s, another vendor gets embedded in the daily workflow. That weakens win rates and retention more than the lost contractor revenue itself, because the customer no longer sees one product as the place that runs the whole workforce.
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The contractor workflow is not just payroll with a different tax form. It spans onboarding, classification, payment method choice, compliance, and year end tax reporting. That is why Insperity used embedded contractor infrastructure instead of treating contractors as a simple payroll add on.
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The competitive threat is concrete. If contractor payments move to Bill.com, QuickBooks, Deel, or a specialist like Wingspan, those products become the place finance and operations teams return to every month. Over time, that creates a second system of record inside the account.
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The broader market is moving this way. Rippling has built its own contractor rails, Deel expanded from contractor payments into EOR and payroll, and contractor payroll platforms monetize both employer software and contractor financial services. Owning more of that workflow makes the bundle harder to replace.
The next step is mixed workforce software becoming standard. PEOs and HCM platforms that can manage W-2 employees and 1099 contractors in one product will keep the customer relationship and open new financial products on top. Platforms that leave contractor work outside the core bundle will look narrower every year.