Vinted's Zero-Fee Advantage Over Depop

Vinted changed the rules of European resale by proving that a marketplace can drop seller commissions, move monetization to buyers and shipping, and still become meaningfully profitable at scale. That matters for Depop because Vinted is not just another fashion app, it is a lower cost listing venue with bigger European liquidity, broader category reach, and its own logistics and payments rails that make the zero fee promise harder for rivals to match.

• Vinted reached €813.4M of revenue in 2024 and €76.7M of net profit, after already becoming profitable in 2023. That shows the zero seller fee model is not a growth subsidy, it can fund a real marketplace business once buyer fees and shipping margins are large enough.
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• Depop only removed its 10% seller fee in 2024. Vinted had years to train European sellers to expect free listing, which helps it pull in more inventory. In peer to peer resale, more inventory means more buyer visits, more matches, and lower customer acquisition cost per transaction.
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• Mercari briefly pushed the same playbook in the US in March 2024 with buyer paid fees, then reset again for listings updated from January 6, 2025. That contrast makes Vinted stand out, because it turned buyer side monetization into a durable system instead of a short lived pricing experiment.
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The next step is a fight over who owns the full resale stack, not just the listing feed. Vinted is already using profits to expand categories, shipping through Vinted Go, and payments through Vinted Pay. That pushes competition toward logistics speed, checkout trust, and inventory density, where scale advantages compound fastest in Europe.