David Acquires EPG Supplier Epogee
Diving deeper into
$180M/year protein poptart
which acquired EPG supplier & patent holder Epogee in 2025.
Analyzed 5 sources
Reviewing context
David bought Epogee in 2025 to lock up the ingredient that makes its protein bars work. Epogee makes EPG, a low calorie fat alternative that gives bars a softer, more candy like texture without adding normal fat calories. Owning the supplier turns a key outside dependency into an in house input, protects supply as David scales, and gives David control over a technology that Legendary Foods still licenses.
-
The acquisition was disclosed alongside David’s $75M Series A on May 29, 2025. David said it bought Epogee as part of scaling manufacturing, product development, and inventory for a business that was already on pace to pass $100M in first year revenue.
-
EPG is the core formulation lever. David uses it to get 28 grams of protein into a 150 calorie bar, and internal research describes EPG as the ingredient behind the higher protein density and better mouthfeel of this new biotech style protein food category.
-
The deal also changed the competitive map. Food Business News reported David consumed about 90% of Epogee supply, and later covered a lawsuit from other EPG users after Epogee stopped taking new orders. That matters because Legendary Foods uses licensed EPG rather than owning the supplier.
Going forward, control of EPG gives David a path beyond bars into other low calorie, high protein snacks, while forcing the rest of the category to choose between licensing chemistry they do not control, building around more natural ingredients, or developing alternative fat systems of their own.