Vidyard's Subscription Plus Consumption Pricing

This pricing model turns AI from a feature into a metered growth engine. Vidyard sells the base system as recurring software, then charges for the expensive, high intent actions that create the most value, like generating avatar videos and automated personalized outreach. That lets it keep entry pricing simple for teams adopting recording and hosting, while monetizing the moments when customers use video at machine scale across sales, onboarding, and customer success.

• The split matches how the product is used. A rep might pay for access to record and host videos every day, but credits get burned only when the team starts creating large volumes of AI avatar videos or trigger based campaigns from CRM events. That links spend to output, not just seats.
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• This is a different monetization path from Loom, where expansion is mostly seat growth, tier upgrades, and deeper workflow dependence inside Atlassian. Vidyard is closer to AI video platforms that monetize velocity of creation, but it keeps the SaaS layer that makes budgets easier to approve and renew.
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• The broader market is moving this way because AI video costs are tied to inference and rendering, not just storage and bandwidth. As avatar generation gets cheaper and more common, the durable advantage shifts to the application layer, where Vidyard owns CRM workflows, viewer analytics, and sales use cases rather than just the underlying model.
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Over time, more of the category should look like a hybrid of software subscription plus usage billing. For Vidyard, that points to larger contracts inside existing accounts as customers move from occasional human recorded videos to always on, automated video workflows embedded in revenue operations.