InfinitePay captures merchant money loop

Diving deeper into

CloudWalk

Company Report
These players support CloudWalk's hardware-free thesis but do not offer a full financial stack
Analyzed 6 sources

The real advantage is not phone based card acceptance, it is owning the merchant’s daily money loop after the first payment. SumUp and Zettle prove that a phone can replace a card reader, which helps validate CloudWalk’s hardware free model. But InfinitePay goes further by putting settlement, account balances, lending, and blockchain based money movement inside one app, so a merchant does not just accept payment there, they also keep cash there and borrow there.1 2 3 4 5 6

  • Zettle’s merchant flow is still mainly payments plus payout. Its developer docs describe money moving from a Zettle account to a bank account or PayPal wallet. That is useful checkout software, but it is not the same as a merchant account with built in credit and treasury products.3 4
  • SumUp’s Brazil pitch is similar at the front door. A merchant downloads the app and turns a phone into a card terminal at no hardware cost. That supports the idea that micro merchants will accept tap payments on a phone, but it does not by itself create the deeper product bundle that keeps all merchant cash activity on one rail.5 6
  • CloudWalk has been building exactly that deeper bundle. Company materials describe InfinitePay as combining acquiring, banking, lending, and issuing, and CloudWalk also highlights a global settlement infrastructure underneath the app. That matters because each added product makes the next one easier to use from the same balance and transaction history.1 2

The next step is that tap to pay stops being the product and becomes the on ramp. As more merchants start with a phone instead of a terminal, the winners will be the companies that turn payment acceptance into deposits, credit, and cross border settlement, with InfinitePay positioned to capture more of that stack inside a single merchant relationship.1 2 3 5