ManoMano Pro Generates 10% Revenue
ManoMano
ManoMano Pro shows that the company is turning a cyclical DIY marketplace into a more repeatable trade purchasing channel. Professional buyers place bigger, more frequent orders tied to active jobsites, and ManoMano has built the workflow around that reality with site delivery, invoice tracking, order tracking, pro support, and BNPL. That matters because France is already roughly half of group sales and already very profitable, so a 10% revenue mix from pros in France gives ManoMano a concrete path to higher quality revenue inside its strongest market.
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The core difference is not just customer type, but buying behavior. A DIY customer may buy a drill once. A plumber or electrician reorders fittings, tools, and materials for each new job, which makes demand more recurring and lifts average order value. ManoMano notes peers see pro order values about 1.5x consumer levels, rising to 5.7x for highly engaged app users.
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ManoMano Pro is built to replace the branch counter for small trade firms with 1 to 5 workers. Instead of driving to the nearest store with limited shelf space, they can order from more than 1M pro SKUs, send deliveries straight to worksites, track invoices in one place, and use the app as a daily purchasing tool. That is how over €100M of Pro GMV in France can translate into meaningful revenue share quickly.
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This mirrors a broader pattern in commerce. Wayfair grew B2B to about 10% of topline, and Kingfisher gets about half its sales from DIFM and tradespeople. The difference is that ManoMano is doing it inside a marketplace model, which lets it add trade demand without owning inventory, while incumbents like Screwfix and Leroy Merlin still lean on stores for speed and local relationships.
The next step is for ManoMano Pro to become a trade operating layer, not just a store. As BNPL, stock checks, quote management, jobsite notes, and cash management move into the app, ManoMano can capture a larger share of each contractor's weekly workflow. If that happens, Pro can become the main engine that pulls ManoMano from one off retail demand toward steadier, higher frequency revenue.