Turning Analytics into In-Product Action
Pulkit Agrawal, co-founder of Chameleon, on software that drives product adoption
Pendo’s key move was turning product analytics into an action engine, not just a dashboard. Instead of making teams look at charts in one tool and then rebuild targeting logic somewhere else, it let them see which users clicked, stalled, or missed a feature, then immediately trigger guides, walkthroughs, and prompts inside the product. That closed the loop between measuring behavior and changing behavior, which is why the category moved beyond training overlays into product growth software.
-
WalkMe represented the first version of the market, focused on training employees inside complex software like CRM and ERP systems. Its model sat on top of existing software to reduce confusion and support tickets. Pendo shifted the center of gravity from training to ongoing product usage and adoption measurement.
-
Appcues followed a similar path by adding no code event tracking into the same builder used to create in app flows. That matters because the same person can define an event, build a segment, launch an experience, and measure the result without handing work off across analytics and lifecycle tools.
-
The next wave is unbundling again. Chameleon argues broad suites are less compelling now that data moves more easily across modern stacks, and newer tools like search, embedded components, and developer focused onboarding products are attacking narrower jobs with deeper workflows.
Going forward, the category is moving from generic popups toward software that changes itself based on live user context. The winners will be the products that can read behavior, decide what a user needs next, and deliver that help in a way that feels native inside the app, whether through guides, search, embedded actions, or AI driven assistance.