Wingspan Powers Embedded 1099 Infrastructure

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Anthony Mironov, CEO of Wingspan, on why 1099s are eating payroll

Interview
The Insperity partnership absolutely sets the template for future partnerships.
Analyzed 7 sources

The Insperity deal shows Wingspan is trying to become the contractor layer inside incumbent payroll and HR systems, not just another standalone app. In practice, the template is white label distribution, shared support, and deep product embedding, so the partner keeps the customer, the brand, and the main HR relationship while Wingspan handles onboarding, W-9 and TIN verification, payments, and 1099 filing behind the scenes. That makes the model repeatable across PEO and HCM platforms that need contractor capabilities fast.

  • The core attraction for future partners is speed to market without a visible bolt on. Insperity launched contractor management as an additional service inside its own portfolio in July 2025, and the product covers the full contractor workflow, not just payout, which is what makes it a real template instead of a one off integration.
  • This model works best with platforms that are strong in W-2 payroll and HR, but weaker in 1099 infrastructure. That is different from Rippling, which is building contractor and global workforce products natively into its own stack, including Contractor of Record and EOR, so it has less reason to rely on an outside layer.
  • Optionality is preserved as long as Wingspan stays the infrastructure supplier for flexible work rather than trying to own the partner’s full HR suite. The partnership structure keeps Insperity customer relationships and brand in place, much like payroll platforms that distribute adjacent products until they expand far enough to compete directly with those partners.

Going forward, this points to a split market. Some platforms will buy speed through embedded partnerships, while others will build the full mixed workforce stack themselves. If contractor work keeps moving into the same system as payroll, HR, and compliance, the most valuable position will be the company that becomes the default infrastructure layer wherever incumbents still have a product gap.