Buyer Workflow Drives Procurement Moat

Diving deeper into

Gaurav Baheti, CEO of Procol, on bringing procurement online in India

Interview
the moat came from demand
Analyzed 3 sources

This shift turned procurement software into the control point for enterprise spend, not just a tool for processing bids. In Procol’s market, large enterprises already have more suppliers than they can manage, so the scarce asset is not supply. It is the buyer workflow, where requests start, vendors are invited, negotiations happen, and purchase decisions get recorded. Once Procol is embedded there, it can pull in more categories, onboard more vendors, and layer on financing or intelligence later.

  • Procol won by fitting into the buyer’s daily workflow. Most target customers still ran procurement through calls, email, WhatsApp, and Excel. Procol digitized sourcing from request to PO, cut time to value to under 45 days, and delivered 5% to 6% savings, which made the buyer side sticky first.
  • The practical lock in came from category expansion and supplier onboarding. Procol starts with one spend area, then adds raw materials, logistics, packaging, MRO, and more. As more internal teams and approved vendors move onto the platform, switching means rebuilding the company’s operating system for buying.
  • This logic shows up across procurement software, but with different entry points. Legacy tools like SAP and Oracle own control through ERP level workflows. Newer players like BRM also start from the buyer side, building around vendor records and renewals rather than a supply marketplace. The common pattern is that durable power sits closest to the budget owner and approval flow.

The next stage is that buyer side control expands into a broader spend platform. Once procurement data, vendor relationships, and negotiation history live in one system, the company that owns demand can move outward into financing, supply discovery, benchmarking, and automated renewals. In procurement, the system that starts as workflow software can become the system that shapes how money leaves the enterprise.