Notarize rebrands into identity infrastructure

The rebrand matters because Proof is moving from selling a one time notary event to owning the identity layer underneath high value digital transactions. The same system that checks a signer on video and stores a durable audit trail can now issue reusable credentials, attach cryptographic proof to content, and score fraud risk across payments, crypto, and enterprise workflows. That shifts Proof into bigger budgets, longer workflows, and harder to replace infrastructure.

• The core asset is not just the notary network, it is the identity dataset built from more than 5 million notarizations, nearly 1 million hours of recorded sessions, and use across 8,000 organizations. That gives Proof raw material to sell identity verification, fraud detection, and reusable trust beyond a single notarized document.
  1 sacra
• This also changes who Proof competes with. In notarization it faced point solutions and bundled add ons from DocuSign and Adobe. In digital trust it runs into Jumio, Onfido, Persona, and compliance vendors, but the contracts are larger because the buyer is securing an entire payment, onboarding, or authorization flow, not just one signature ceremony.
  1 sacra 4 sacra 5 sacra
• The product expansion is concrete. Certify launched on October 9, 2025 to bind verified identity to digital content with cryptographic records. A digital credential product for digital asset services followed on October 20, 2025. On March 3, 2026, Proof announced a partnership with IDEMIA Public Security on privacy preserving verifiable credentials.
  1 sacra 2 proof 6 sacra

From here, Proof is likely to look less like a notarization company and more like trust infrastructure for any workflow where impersonation is expensive. The Visa collaboration points in that direction, extending the model into money movement and fraud prevention. If that layer sticks, notarization becomes the entry point, and identity authorization becomes the bigger business.