Kajabi Targets Scaling Creators

Kajabi is using pricing to sort creators by ambition and income, not just to make money. A fixed subscription works best for creators who already have a business with real sales, because every extra dollar they earn gets cheaper to keep on Kajabi, while percentage based platforms get more expensive as the creator grows. That makes Kajabi feel less like a checkout tool and more like software for running a scaled creator business.

• The product lines up with that model. Kajabi bundles website building, courses, email, communities, funnels, and payments in one dashboard, so a coach or educator can run acquisition, checkout, delivery, and retention in one place. That is a different job than Patreon, which is built around memberships, or Gumroad, which is built around simple selling and checkout.
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• The economics push creators into different lanes. Gumroad now charges 10% plus $0.50 per sale, and 30% through Discover, with no monthly fee. Patreon moved new creators to a 10% standard plan after August 4, 2025, after historically charging 8% to 12%. Kajabi instead charges a recurring software bill and then lower payment processing rates through Kajabi Payments.
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• That means the crossover point comes earlier than it looks. Internal research on Gumroad notes that once a creator is making more than roughly $4K per year, transaction fees can already match or exceed what a fuller SaaS tool costs. Interviews with course sellers show the same split in behavior, with lower priced, occasional sellers leaning toward commission tools and higher ticket sellers preferring control and fixed costs.
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The market is moving toward clearer segmentation. Checkout first platforms will keep winning beginners and casual sellers, while Kajabi will keep moving upmarket toward creators who act like small businesses, use multiple revenue streams, and want software costs to stay predictable as sales scale. Its newer pricing and payments changes strengthen that position and make the platform harder to replace once a creator is established.