Voodoo Monetizes BeReal Gen Z Audience

BeReal matters because it shows Voodoo can turn a viral but unprofitable social app into a working ad business. The important shift is not just that users held at 40M plus MAU, it is that Voodoo kept a large Gen Z audience engaged long enough to sell brand campaigns against it, moving BeReal from a cash burn asset into a monetizable media property inside Voodoo’s broader consumer app portfolio.

• The core asset is attention from a hard to reach audience. BeReal says it has about 40M monthly users, including 5M in the U.S., and Voodoo’s company profile puts 85% of that base in Gen Z, which gives advertisers a cleaner youth audience than a general purpose app with older, more mixed usage.
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• The monetization play is straightforward. BeReal users open the app for a once a day photo prompt, then scroll friends’ posts and branded placements in the same low volume feed. That made it possible to launch U.S. ads in April 2025 and run more than 200 campaigns quickly, with brands like Nike, Netflix, Amazon, and Levi’s already participating.
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• This is also a portfolio hedge for Voodoo. Hyper casual games were 100% of revenue in 2021 but only 22% of 2024 revenue, so adding BeReal and Jamble gives Voodoo new consumer surfaces where monetization comes from brand ads and commerce, not just in game ads. That broadens both revenue mix and user demographics.
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From here, the likely path is deeper ad tooling and more cross app monetization. If Voodoo can keep BeReal stable at current scale while adding repeat brand spend, it builds a second engine beyond games, one built on youth audience ownership rather than hit driven game launches.