ShopMy creates evergreen monetizable inventory
ShopMy
The key advantage is that ShopMy turns every old post, article, and storefront into an earning asset that keeps paying without new work. When a creator pastes a product link once through Snapshop or auto linking, ShopMy keeps the tracking, commission logic, and payout plumbing attached to that link. Because the platform can pull from roughly 50,000 commissionable brands through affiliate networks, the usable catalog is much larger than ShopMy’s direct brand roster, so monetizable inventory keeps growing as creators publish more content over time.
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The workflow is very literal. A creator grabs a retailer URL, converts it into a ShopMy link, drops it into Instagram, TikTok, Substack, or a personal site, and then keeps earning when that content is discovered weeks or months later. Weekly payouts and centralized reconciliation make thousands of separate merchant programs feel like one system.
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This long tail matters because direct brand subscriptions are only part of the business. ShopMy charges up to 2.9% on affiliate GMV from direct brands and around 3.9% on subaffiliate sales through networks, so a large archive of evergreen links can produce transaction revenue even when a brand is not a paying software customer.
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The contrast with retailer owned programs shows why breadth matters. Sephora’s in house creator storefront keeps shopping inside Sephora’s own app and site, but it only monetizes Sephora inventory. ShopMy’s network model lets one creator monetize recommendations across many merchants in a single storefront, which is better suited to mixed baskets in beauty, fashion, and lifestyle.
The next step is moving this archive from passive link monetization into an active shopping destination. Circles, saved items, and AI taste profiles push old recommendations back into discovery, which should raise conversion on content that already exists and make ShopMy more valuable as both a creator workflow tool and a consumer commerce surface.