ShopMy closed a $70 million strategic round in October 2025 at a $1.5 billion post-money valuation, led by Avenir Growth Capital.

The company previously raised a $77.5 million Series B in January 2025 led by Bessemer Venture Partners and Bain Capital Ventures. Earlier rounds include an $18.5 million funding round in March 2024 and an $8 million Series A in November 2022.

Investors include Menlo Ventures, Inspired Capital, and AlleyCorp, along with angels Sofia Richie and Justin Kan. The company has raised approximately $174 million in total funding across all rounds.

ShopMy transforms any influencer into a digital boutique owner while letting shoppers bundle multiple creator recommendations into shared shopping experiences. The platform automatically converts product links into tracked affiliate links and handles commission splitting when multiple creators influence a sale.

For creators, the experience starts with a dashboard showing millions of SKUs from over 1,000 brand programs. They paste any product URL and ShopMy adds tracking parameters through smart global links that automatically localize retailers and check stock availability. Every new link instantly populates the creator's public Digital Shop without manual storefront maintenance.

Analytics pages surface click-throughs, conversions, and SKU-level commission rates, with higher-than-baseline rates flagged for creator focus. Payments batch weekly via Stripe or PayPal once earnings reach $11, providing faster cash flow than traditional affiliate programs.

Brands access a discovery search engine with filters for audience demographics and performance metrics to find relevant creators. Automated gifting through Lookbooks lets creators pick items that push $0 orders directly into brand Shopify storefronts, eliminating manual fulfillment processes.

The newest consumer-facing product, Circles, launched in July 2025 and lets shoppers create accounts, heart products to build AI-driven taste profiles, and discover items through multiple trusted creators' recommendations in a unified shopping experience.

ShopMy is a B2B2C marketplace connecting brands with creators while increasingly serving end consumers directly. The company monetizes through brand subscriptions, commission take-rates, and performance program fees.

Brand partners pay monthly subscriptions starting at $999 for access to the creator network and platform tools. ShopMy takes approximately 18% of creator commissions as a platform fee, creating a usage-based revenue stream that scales with transaction volume.

Performance programs called Opportunities generate additional revenue through a 15% fee on brand-deposited budgets. These campaigns guarantee minimum creator post volumes while offering commission bumps or flat fees, moving the model from passive commissions to active performance marketing.

The platform handles complex attribution when multiple creators influence a single purchase, automatically splitting commissions and managing payouts. This creates network effects as creators benefit from cross-referrals and brands gain broader reach without managing individual relationships.

ShopMy's cash flow advantage comes from collecting brand payments upfront while paying creators weekly, even though retailers may take 30-120 days to remit. The company maintains gross margins in the mid-60s to high-70s range due to data licensing and cloud infrastructure costs, similar to other data-heavy SaaS platforms.

LTK dominates with over 150,000 creators and is expanding from affiliate links into social features like public profiles and visual search. The platform benefits from a decade-old network and SoftBank backing but faces positioning challenges as social features dilute its commerce focus.

MagicLinks operates with 35,000 creators and differentiates through creator support perks including health insurance stipends and tiered bonus programs. However, generous bonus payouts pressure margins and limit scalability.

Stylink serves 300,000 creators across 14 European countries using a pay-per-click model rather than percentage-of-sale commissions. This attracts nano-influencers but caps upside potential for top-tier talent compared to ShopMy's commission structure.

Amazon Influencer Storefronts leverages massive catalog depth and Prime delivery advantages, offering 1-10% category commissions that boost to 12.5% during Prime Day. The platform's two-day delivery and product breadth create strong competitive moats.

TikTok Shop allows sellers to set 10-50% commissions with native checkout reducing purchase friction. However, algorithm volatility and brand safety concerns create ongoing risks for creators and brands.

Sephora launched My Sephora in October 2025 as a beauty-focused creator platform embedded within their ecosystem, representing the trend toward retailers building in-house creator programs rather than relying on third-party platforms.

Beacons operates as a multi-SKU creator storefront with viral growth loops and rapid scaling, though it faces high churn rates similar to other platforms in the space. The company bridges social media discovery with content monetization through comprehensive creator tools.

Stan transitioned from link-in-bio to store-in-bio positioning, charging creators upfront while letting them retain full revenue. The platform faces platform risks including potential TikTok bans while growing through affiliate programs.

Linktree maintains significant market presence as an established link-in-bio platform, competing through broad service offerings including digital downloads and online course creation via partnerships with Gumroad and Kajabi.

The Circles marketplace launched in July 2025 transforms ShopMy from a B2B affiliate tool into a full shopping destination where consumers build feeds from multiple trusted creators. This places ShopMy directly in the commerce funnel rather than just facilitating link-outs, expanding take-rate potential.

Revamped storefronts with searchable product libraries and shopper wish-lists make each creator page act as a mini-retail site. These features expand inventory surface area without additional headcount while creating ongoing revenue from saved items.

A planned mobile app for 2026 combined with AI taste-profiling through Circles creates advertising technology and sponsored listing revenue streams. This controlled consumer channel is similar to LTK's app strategy while using ShopMy's creator network.

Category diversification from beauty and fashion into wellness, family, and food triples the available SKU universe while reducing seasonal cyclicality. The Series B funding specifically targets this expansion into adjacent verticals with affiliate economics.

The creator network scaled from 40,000 in 2024 to 185,000 in 2025 through referral bonuses and global onboarding. This expansion captures independent writers, podcasters, and nano-influencers beyond traditional social media creators.

Brand count surpassed 1,000 partners with smart geo-links automatically routing shoppers to local retailers. This technology enables international expansion without requiring new integrations for each market.

Smart geo-links that automatically reroute shoppers to in-country retailers enable international expansion with minimal localization costs. The Series B roadmap explicitly targets building an international advertiser base using this location-aware technology.

Emerging markets with heavy social commerce adoption, particularly Southeast Asia and MENA regions, represent expansion opportunities. These markets show creator-driven purchasing behavior that aligns with ShopMy's model.

European expansion benefits from the platform's ability to handle cross-border tax compliance and data privacy requirements automatically, reducing friction for both creators and brands entering new markets.

Platform dependence: ShopMy's growth depends on social media platforms such as Instagram and TikTok for creator content distribution, creating exposure to algorithm changes, policy shifts, or platform bans. Disruptions to these channels can reduce creator engagement and transaction volumes.

Commission compression: As competition intensifies from vertical integration plays like Amazon Influencer Program and retailer-owned creator platforms, brands may push for lower commission rates or platform fees. This pressure could compress ShopMy's take-rate and force trade-offs between growth and profitability.

Attribution complexity: The platform's multi-creator attribution system grows more complex as shopping journeys span multiple touchpoints and longer consideration periods. Disputes over commission splits or attribution accuracy could undermine creator relationships and brand confidence in the platform's tracking capabilities.