Legendary Expands Into Savory Snacks

Savory chips matter because they move Legendary from a niche protein dessert brand into the center aisle of everyday snacking. Pastries and donuts mostly compete for breakfast and sweet treat occasions, while chips let Legendary win a different purchase, the grab and go salty snack that people buy with lunch, at convenience stops, or as a better for you replacement for Doritos or PopCorners. That makes the brand useful in more moments and gives retailers another shelf where it can earn space.

• The product itself is built for a broader use case. Legendary's popped chips come in mainstream savory flavors like Ranch, BBQ, Nacho Cheese, and Jalapeno Cheddar, with 20 grams of protein per bag, which makes them feel closer to a normal chip purchase than a protein pastry does.
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• This also puts Legendary into a larger competitive set. Quest already sells sea salt and tortilla style protein chips, so the contest is no longer only about protein bars or sweet baked snacks, it is about who can turn familiar junk food formats into high protein staples across more aisles.
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• The broader pattern is format expansion. Legendary moved from pastries into donuts and chips, then into Protein Mac & Cheese in January 2026, showing the core capability is not one hero product but using its protein and fat formulation to remake multiple comfort food categories.
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The next step is a full migration from snack brand to high protein food platform. As Legendary keeps extending from sweet snacks into salty snacks and now meal adjacent products, growth should come less from selling more pastries and more from taking protein into every daypart where shoppers already spend heavily.