Digitizing Private Startup Wealth
Compound, Savvy, and the Mint for the 0.1%
This market exists because startup wealth is turning from a paper promise into something people can actually borrow against, sell, and track in one place. That creates a new client just below private banking, someone with $1M to $20M tied up across options, secondaries, crypto, funds, real estate, and even collectibles. The winning product is not a robo portfolio, it is a system that can see held away assets, model taxes and liquidity, and route the client to the right transaction or advisor.
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Compound’s wedge is visibility into messy private wealth. It pulls in startup equity, fund positions, angel investments, crypto, real estate, bank accounts, and legal documents, then uses that full balance sheet to advise on exercises, secondary sales, and post liquidity diversification. That is much closer to a family office workflow than a robo account.
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Savvy attacks the same customer from the advisor side. Its core bet is that many wealthy clients already have assets sitting outside the advisor relationship, in 401ks, private stock accounts, or separate custodians, and software can help advisors capture more of that share of wallet while serving clients with a digital portal and broader planning.
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Liquidity infrastructure is what makes these platforms possible. Vested funds option exercises for employees in the 90 day post termination window, while Carta and secondary market platforms built tender offers and transaction rails around private shares. As more of this workflow becomes digital, wealth managers can plug private stock into mainstream planning instead of treating it as an off spreadsheet asset.
The next step is a fuller private asset operating system. Wealth managers will move from tracking private stock and arranging liquidity to underwriting loans, brokering insurance and mortgages, and becoming the front end for assets that used to live in separate portals and PDF statements. The more private wealth becomes machine readable, the more this segment looks like a large software market, not a niche advisory business.