Pry Replaces Spreadsheets Not Ledgers

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Andy Su, co-founder of Pry, on building the "Figma of finance"

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To switch to another accounting system would cause them way more problems than it's worth.
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Accounting systems are the anchor of the finance stack, so the easier sale is almost always a layer on top, not a rip and replace underneath. Pilot runs its service on QuickBooks, trains staff on its workflows, and lets customers access the books there directly. That makes changing bookkeeping vendors feasible, but changing the underlying ledger far more disruptive. Pry’s real opening is replacing Excel based planning while leaving QuickBooks in place.

  • Pilot was built tightly on top of QuickBooks. Its service model, internal workflows, and customer access all depend on that system of record. That means retraining staff, rebuilding processes, and reworking integrations if Pilot switched accounting cores, which is a much bigger job than swapping an overlay tool like FP&A software.
  • The broader SMB market works the same way. For 10 to 100 employee companies in the US and UK, QuickBooks and Xero are the default accounting backends, while newer FP&A tools plug into them. The market has trained companies to keep the ledger stable and experiment in planning, reporting, and collaboration layers above it.
  • This also explains why Pilot and Pry can coexist. Pilot can steer customers toward tools that reduce bookkeeping effort, but its strongest influence is on adjacent software, not the accounting core. Pry helps finance teams move forecasting and budget collaboration out of Excel without forcing a risky migration of the books themselves.

The next wave of finance software will keep attacking spreadsheets before it attacks the general ledger. As long as QuickBooks and Xero remain the default system of record for SMBs, the winners will be the companies that make planning, reporting, and month end work faster while fitting cleanly around those incumbents.