Limitless pivots to wearable conversation capture

The rebrand marked a shift from a desktop memory app into a hardware plus software wedge for owning more of a professional’s conversations. Rewind started as software that captured what happened on a laptop screen and speakers, but Limitless moved the product into the physical world with a $99 pendant that could record in person conversations too, widening the surface area from Zoom meetings to everything said across the workday.

• The move also reset a crowded software position. Rewind had entered a market full of meeting transcription tools like Otter, Fireflies, Grain, and Multi, while bigger SaaS products kept adding call recording themselves. The pendant gave Limitless a more distinct workflow, wear the device, capture the day, search it later.
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• This was not just a brand change, it was a technical architecture change. The original product relied on local processing on a user’s computer, which limited model quality and made a broad memory product harder to scale. The wearable push narrowed the use case to meetings and collaboration, where better models and clearer user value mattered more.
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• Compared with Gong, which built a large business by owning recorded sales calls inside enterprise software, Limitless was trying to own ambient conversation capture before it entered any SaaS system. That made it more consumer shaped and much earlier, with about $2.2M ARR in 2024 versus Gong at roughly $285M ARR in 2023.
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The next step for this category was always going to be a fight over form factor and distribution. Limitless helped show that memory capture had real demand, but the long run pointed toward the feature being absorbed into larger hardware and software ecosystems, or toward specialists like Plaud that package recording for offline professionals with a much clearer job to be done.