Fanatics ONE Converts Fans Across Products

Fanatics ONE matters because it turns a merch buyer into a multi product sports customer with one rewards balance. Instead of earning points in separate apps, a fan can buy a jersey, place a bet, join a live break, or later redeem value on tickets and experiences, which gives Fanatics a simpler way to move customers into higher margin businesses like betting, collectibles, and ads.1 3 4

• The program sits on top of a very large top of funnel. Fanatics already reaches more than 100 million sports fans through commerce, and launched Fanatics ONE with roughly 10 million converted FanCash users, giving it an installed base that most sportsbook and collectibles rivals do not have.1
• This is especially important in betting, where customer acquisition is expensive. Internal research pegs Fanatics retail CAC at about $19, versus roughly $200 to $300 for sportsbook incumbents, so loyalty is not just a perk, it is a way to acquire bettors using a much cheaper existing commerce relationship.3 4
• The competitive difference is that DraftKings and FanDuel mostly monetize a betting session, while Fanatics can monetize the same fan before and after the game through shirts, cards, events, and now rewards redemption. That makes one wallet and one points system more valuable than a standalone promo credit.1 3 4

The next step is turning Fanatics ONE into the default identity layer across the whole company, with payments, credit, ticketing, collectibles, and betting all feeding the same rewards loop. If that works, Fanatics can spend less to win each customer, and make more from each fan over time.1 3