David's 75% Protein Bars

David is turning protein bars from a macro balanced snack into a protein delivery system. The reason 75% of calories can come from protein is that David strips out much of the calorie load that usually comes from fat, while still keeping the soft, candy bar texture people expect. EPG contributes about 0.7 calories per gram versus 9 for normal fat, which lets David fit 28g of protein into 150 calories while Quest bars commonly land around 20g to 21g of protein in 190 to 200 calories.

• Quest gets to roughly 40% to 42% of calories from protein on core bars because 20g to 21g of protein equals 80 to 84 protein calories inside a 190 to 200 calorie bar. That leaves much more room taken up by fat, fiber, and sweetener systems than in David's formula.
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• This is part of a broader shift from older protein snacks that used sugar alcohols or cleaner but lower protein ingredients, toward engineered formulations that use chemistry to solve protein's dry, chalky texture. Legendary Foods is the closest parallel, using the same EPG driven playbook in pastries, donuts, and chips.
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• The strategic payoff is not just a better nutrition label. Higher protein per calorie makes the bar fit GLP-1 eating patterns, where consumers want to preserve muscle while eating less overall, and it gives David room to charge premium prices for a product that does something incumbents cannot easily match with legacy formulas.
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The next step is expanding this formulation advantage beyond bars. Once a company can reliably make low calorie foods feel rich and filling, the same approach can move into pastries, shakes, and savory snacks, which is why control of EPG supply and formulation know how matters as much as brand marketing going forward.