DAT One Surfaces Convoy Loads
Convoy
This test turns Convoy from a standalone workflow tool into a supply feed for DAT’s main demand hub. Convoy already automates booking, tracking, paperwork, and payment for brokers, but DAT One is where carriers go to browse huge volumes of spot freight. Letting some Convoy loads appear there means DAT can use Convoy for low touch execution while using DAT One’s audience to fill freight faster and make the two products reinforce each other.1 2 3 4
- Convoy is built around digital execution, not just listing freight. Brokers can push loads in through TMS integrations like McLeod PowerBroker, then let Convoy handle bidding, carrier matching, tracking, documents, and payment. Surfacing those loads in DAT One adds reach without forcing brokers to leave that automated workflow.1 4
- DAT One is the scale layer. DAT describes it as its flagship load board, and its public product pages say the network carries roughly 700,000 to 722,500 posted loads per day. That scale matters because a reload or backhaul only works if enough carriers are already searching nearby lanes.1 2 3
- The ownership path matters. Flexport bought Convoy’s technology assets after the 2023 shutdown, relaunched the platform for all brokers in 2024, then sold it to DAT in July 2025. Under DAT, Convoy no longer needs to win as an independent marketplace, it can win as infrastructure that increases fill rate and automation inside a much larger freight network.1 5 6
The next step is a blended freight marketplace where carriers search one large pool of loads, while brokers choose between simple posting in DAT One and deeper automation through Convoy integrations. If DAT expands this pathway beyond select loads, it can make Convoy the operating system behind freight execution and DAT One the discovery layer in front of it.1 2 4