Maven expands maternity into full family care
Maven Clinic
Maven’s real advantage is that it can turn a short, event driven benefit into a long running family health relationship. A member may first come in for fertility or pregnancy support, then stay for newborn care, pediatric guidance, and later menopause care. That lets Maven sell employers a broader bundle, keep members active longer, and spread the same care team and provider network across many more billable moments.
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The underlying workflow is sticky because the same app and care model can follow a family from trying to conceive to raising a child. Maven’s product set now spans fertility, maternity and newborn care, parenting and pediatrics, and menopause, instead of ending after postpartum support.
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The expansion already shows up in traction. Pediatrics doubled to 3M covered lives in 2024, menopause grew 300% year over year to 550 clients, and Maven reached 17M covered lives globally across 175 countries. That makes the platform more useful to large employers that want one vendor across many workforce needs.
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This also changes the economics versus fertility only peers. Progyny still runs a much larger pass through benefits model with 2024 gross margin of 21.7%, while Maven’s asset light network and prevention oriented care model support a higher value, software like bundle per employer relationship.
The next step is for Maven to become the default operating layer for employer sponsored family health, not just a point solution for pregnancy. As more employers buy a single vendor for fertility, parenting, and menopause, Maven can raise contract value, deepen retention, and pull farther away from narrower category specialists.