Pawp's Push for Portable Records
Marc Atiyeh, CEO of Pawp, on building telehealth for pets
The real point is that legacy vet chains were built like separate local shops, not like one national software system. When a pet owner changes cities, care can break because records, intake history, and follow up notes may sit inside older clinic systems instead of flowing cleanly across locations. That gives digital first players an opening to make the pet record portable, reuse intake data, and turn every visit, chat, and refill into one continuous timeline.
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Banfield now presents itself as a national network with digital record access through its app and says it runs one of the largest electronic veterinary health record systems. That shows the strategic value of shared data across 1,000 plus hospitals, even if the interview highlights how uneven that experience has historically felt in practice.
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In a modern cloud system, the practical difference is simple. A technician can see prior meds, lab work, allergies, and owner answers before the appointment starts, instead of re asking everything by phone or on paper. Newer veterinary software vendors sell exactly this, cross clinic visibility and shared workflows, as the core benefit.
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That matters even more for Pawp because its model depends on continuity. The company describes routing pet parents back to vets they already spoke with, using Twilio for telehealth, and reducing repeat admin work. A portable record is not just back office software, it is what makes low cost follow ups and triage actually work.
The next step for pet care is a record that follows the animal everywhere, across chat, clinic, pharmacy, and emergency episodes. Companies that own that timeline will be able to shorten visits, lower admin labor, and make hybrid physical and digital care feel like one service instead of a chain of disconnected appointments.