AI Hub Drives Enterprise ARPU Growth

AI Hub turns Instabase from a tool bought by a small technical team into a product that can spread across an entire enterprise. Historically, Instabase won seven figure contracts to automate narrow, high pain workflows like loan files, KYC checks, and claims documents. AI Hub makes the product usable by finance, legal, HR, and operations teams directly, which creates more seats, more workflows, and more budget owners inside the same account.

• Instabase was serving about 45 enterprise customers at roughly $46M ARR in 2023, or about $1.02M average contract value. That means ARPU growth does not need thousands of new customers, it can come from selling more use cases into a small base of already large accounts.
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• The concrete product change is that AI Hub lets teams process documents, extract fields, build repeatable workflows, share apps in workspaces, and connect outputs to storage systems like S3 or cloud buckets, without lengthy development cycles. That removes the old dependence on developers and data scientists as the bottleneck.
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• This is also how Instabase defends itself as document extraction gets cheaper. Simpler vendors sell an API for pulling data from PDFs. Instabase is pushing up the stack into classification, validation, human review, and full business workflows, where a bank or insurer will pay for an end to end operating system, not just OCR.
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The next phase is deeper wall to wall adoption inside regulated enterprises. As AI Hub adds more shared workspaces, chatbots, agent mode, and case management, Instabase is moving from one off document projects toward becoming the standard layer for how large companies read, route, review, and act on unstructured documents across departments.