Kindbody Mobile AMH Funnel

The mobile clinic worked because it turned a hard, high commitment medical category into a low friction first step. Kindbody could park near offices or events, offer a quick AMH blood draw for free, and then move women with concerning or simply actionable results into a fuller clinic visit that included ultrasound, consults, egg freezing, or IVF. That created a consumer funnel for a business that later expanded into owned clinics and employer benefits.

• AMH is a simple blood test used to estimate ovarian reserve, so it is easy to deliver in a van, unlike the ultrasound and treatment steps that require a full clinic. That made AMH a natural top of funnel product, with the mobile unit handling awareness and screening, and brick and mortar sites handling the higher revenue follow up care.
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• Kindbody paired that funnel with unusually low posted prices. In its early clinic buildout, egg freezing was priced around $6,000 per cycle versus $18,000+ at many traditional clinics, making the jump from free screening to paid treatment feel much more attainable for younger women paying out of pocket.
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• This is the core difference versus employer benefit players like Maven and Progyny. They win through HR contracts and clinic networks, while Kindbody first learned to acquire patients like a consumer health brand, then monetized them through its own clinics, and later added the employer channel on top.
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The model points toward a broader hybrid fertility platform. Mobile screening opened the door, owned clinics captured procedure revenue, and employer contracts added scale. The next phase is using that same integrated stack to route patients across owned sites and partner clinics, so Kindbody can keep growing beyond dense urban markets without building every location itself.