Matrix as Hebbia's Workflow Engine

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Danny Wheller, VP of Business & Strategy at Hebbia, on vertical vs horizontal enterprise AI

Interview
Matrix really is the flagship product and in a way the engine behind the rest of the products.
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Matrix is the control point that turns Hebbia from a document search tool into a workflow system for high stakes knowledge work. In practice, the grid is not just the main user interface. It is where Hebbia breaks a job into many smaller steps, runs those steps across documents and models, and writes the results back into a table that can feed memo drafting, diligence, contract review, or meeting prep. Even when a user interacts through chat or another surface, the work still runs through Matrix underneath.

  • The product and pricing map directly to Matrix as infrastructure. Professional seats at $10,000 per year are for the small group that builds and configures Matrix agents and workflows. Lite seats at $3,000 to $3,500 consume the outputs and run predefined agents, which makes Matrix the builder layer behind broader seat expansion.
  • This is also the core product distinction versus Glean. Glean grew by spreading lower cost search and assistant seats across the company, around $30,000 per year starting plans and up to multi million dollar deployments. Hebbia instead sells a narrower, more expensive workflow wedge where users need deep reasoning over contracts, filings, and VDRs, then turn that work into deliverables.
  • The same architecture also supports Hebbia's model agnostic pitch. A former product manager described Hebbia routing different workloads and models behind a unified layer, while the customer facing value was faster deployment of new models and better workflow performance. That makes Matrix not only the user surface, but also the orchestration layer in enterprise sales.

The next step is more products becoming thinner wrappers on top of the same Matrix engine. As models improve, the durable part of the stack shifts from the raw model to the workflow layer, where Hebbia can keep adding templates, automations, and vertical specific agent setups for finance, legal, and adjacent research heavy teams.