eToro launches ERC-20 US stock tokens

This pushes eToro from being a global brokerage with longer trading hours into being a distribution layer for on chain equities. The important shift is not just 24 hour access, it is that a stock position can become a portable Ethereum token that can move between the broker, the eToro wallet, and external wallets, which makes equities behave more like crypto products while keeping eToro at the center of custody, issuance, and trading.

• eToro is building on earlier tokenization work rather than starting from zero. The company bought Danish tokenization startup Firmo in 2019, later launched tokenized gold and silver, then in July 2025 paired 24/5 stock trading with a plan to issue 100 popular US stocks and ETFs as ERC 20 tokens on Ethereum.
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• The user level change is concrete. A customer buys a US stock on eToro, can redeem the tokenized version into the eToro wallet, move it to a personal wallet, and later bring it back to eToro. That is a different product from normal extended hours brokerage, where the asset stays trapped inside one broker database.
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• This also places eToro inside a wider race. Robinhood launched stock tokens in June 2025 and Kraken moved into tokenized equities in December 2025 through xStocks and the Backed Finance acquisition. Across the category, the pitch is the same, 24/7 access, finer fractional sizing, and eventual use inside wallets and DeFi apps.
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The next step is for brokerages and crypto exchanges to compete on who can make tokenized equities feel native, liquid, and trustworthy enough to become the default wrapper for global retail stock exposure. If eToro executes, its social brokerage can evolve into an always on market where stocks, crypto, options, and eventually other assets all sit on the same programmable rail.