Automated Editing Boom for Business Video
Lenny Bogdonoff, co-founder and CTO of Milk Video, on the video infrastructure value chain
Automated editing matters because business video is shifting from a handcrafted asset into a high volume workflow, where the winning product is the one that turns raw recordings into ready to publish clips, captions, translations, and branded layouts with almost no manual work. The real change is not better timelines or fancier effects. It is moving editing upstream so recording itself becomes the main act of creation, like Loom did for screen video and Canva did for design templates.
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The core workflow is already visible. A team records a webinar, sales call, training, or demo, then wants speaker detection, transcript search, silence removal, auto cropping, captions, titles, aspect ratio changes, and short clips for LinkedIn or TikTok. Milk described this as getting 90% of the work done automatically, with a human only cleaning up the last 10%.
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The market split is between horizontal creation suites and workflow specific tools. Descript made text based editing mainstream for audio and video. Canva bundled video into a broader design suite with massive distribution. Newer AI video companies like Synthesia go further by combining script writing, avatar generation, translation, hosting, and publishing into a single workflow for training and marketing teams.
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As editing features get cheaper and easier to copy, value moves toward system of record functions. That means storing all company video, making it searchable, enforcing brand rules, measuring performance, and connecting video to sales and marketing systems. The product that only cuts clips becomes a feature. The product that owns the workflow keeps the account.
The next phase is software that treats every meeting, screen recording, and webinar as source material for many outputs. Video tools will increasingly look less like editing studios and more like content factories tied into CRM, knowledge bases, and publishing channels. That pushes the market toward bundled platforms, with standalone editors either specializing deeply by workflow or getting absorbed into larger suites.