Canva Targets Enterprise Visual Productivity
Product manager at Canva on Canva's shift upmarket
The important point is that Canva is not mainly fighting Figma for design seats, it is trying to own the much larger everyday visual work that happens across a company. The overlap is the part where non designers need fast mockups, simple layouts, and collaborative design, but most of Canva’s surface area is elsewhere, in presentations, social posts, basic video, documents, and print, which makes its buyer base much broader than product design teams.
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Inside enterprises, the tools often sit side by side. Product managers may use Canva for quick wireframes or presentations, designers stay in Figma for product UI and systems work, and marketers still use Adobe for high end image and video editing. That is why the customer overlap is real, but the workflow overlap is limited.
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Canva’s broader package is what lets it move upmarket. The same company can start with a team using templates for social posts, then expand into decks, docs, brand controls, SSO, and admin tools. That land and expand path looks different from Figma, which starts with designers and then pulls in adjacent collaborators around the design file.
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The revenue base reflects that wider reach. Canva was estimated at $2.3B ARR in May 2024 and $4B ARR by the end of 2025, versus Figma at about $1.05B revenue in 2025. Canva’s scale comes from serving many more lightweight creative jobs across many more roles, not from winning the deepest professional design use case.
Going forward, Canva is likely to keep pushing from simple creation into a full enterprise visual productivity suite. That means more direct competition with Adobe, Google, and Microsoft at the company level, while Figma remains strongest where precision product design and design system collaboration matter most.