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Headquarters
Stockholm
CEO
Johannes Schildt
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Home  >  Companies  >  Kry  >  Valuation
Kry is a digital healthcare platform that connects doctors with patients through its app and primary health clinics.

Revenue

$215.00M

2022

Valuation

$2.00B

2022

Growth Rate (y/y)

31%

2022

Funding

$516.00M

2022

Valuation: $2.00B in 2022

None

Note: All data sourced from publicly available information.

Kry has raised €516M from investors like Accel, Index Ventures, Creandum, and Project A Ventures. It was valued at $2B in its last funding round, with an estimated valuation/revenue multiple of 11x. The valuations of telehealth and digitally-led primary health companies soared in 2020 as COVID forced patients and doctors to consult digitally. In 2020, telehealth companies had a revenue multiple of 17.9x and digitally-led primary health companies 8.1x. However, these companies lost value as COVID subsided, with telehealth companies losing 70% market cap over 2021. Today, public telehealth companies trade at an average of a 1.8x revenue multiple.

None

Note: The telehealth companies cohort includes Babylon Health, Accolade, Teladoc, Amwell, Hims & Hers, LifeMD, UpHealth, Talkspace, Ontrak, and Dialogue Health. The healthcare clinics cohort includes Oak Street Health, OneMedical, InnovAge, Care Max, Cano Health, TerveyStalo, and Agilon Health.

Scenarios: $286M to $675M ARR by 2028

To evaluate Kry's potential future value, we've developed scenarios based on different growth trajectories and revenue multiples through 2028. These projections consider market dynamics in the telehealth sector, industry consolidation trends, and varying levels of market penetration across Kry's operating regions.

2023 Revenue ($M)$228M
2023 Growth Rate (%)12.41%

Kry's current revenue of $228M represents moderate growth of 12.41% from 2022, showing a notable deceleration from previous years' expansion as the company prioritizes profitability across geographies. This more sustainable growth trajectory aligns with broader market normalization in the telehealth sector post-COVID.

MultipleValuation
1x$228M
5x$1.1B
10x$2.3B
15x$3.4B
25x$5.7B

Given Kry's current revenue of $228M, valuations span from $228M at a conservative 1x multiple to $5.7B at 25x. While public telehealth companies now trade at 1.8x revenue, Kry's hybrid model and European market position could justify higher multiples in line with its last private valuation.

2028 Growth Rate202320242025202620272028
1.0%$228M$249M$266M$277M$284M$286M
2.0%$228M$250M$268M$281M$290M$296M
3.0%$228M$251M$270M$285M$297M$306M
6.0%$228M$253M$276M$297M$317M$336M
10.0%$228M$255M$284M$314M$346M$381M
13.0%$228M$257M$289M$327M$369M$417M
17.0%$228M$259M$297M$344M$401M$469M
23.0%$228M$263M$309M$372M$453M$557M
30.0%$228M$267M$324M$406M$519M$675M

Revenue projections show potential outcomes ranging from $286M at 1% growth to $675M at 30% growth by 2028, reflecting varying scenarios of market penetration and expansion success. The most conservative path represents modest growth while the aggressive scenario would mean nearly tripling current revenue.

2028 Growth Rate1x5x10x15x25x
1.0%$286M$1.4B$2.9B$4.3B$7.2B
2.0%$296M$1.5B$3B$4.4B$7.4B
3.0%$306M$1.5B$3.1B$4.6B$7.6B
6.0%$336M$1.7B$3.4B$5B$8.4B
10.0%$381M$1.9B$3.8B$5.7B$9.5B
13.0%$417M$2.1B$4.2B$6.3B$10.4B
17.0%$469M$2.3B$4.7B$7B$11.7B
23.0%$557M$2.8B$5.6B$8.4B$13.9B
30.0%$675M$3.4B$6.7B$10.1B$16.9B

Based on various growth trajectories and multiples, 2028 valuations range from $286M at the most conservative scenario (1% growth, 1x multiple) to $16.9B in an aggressive case (30% growth, 25x multiple), reflecting the wide spectrum of potential outcomes depending on Kry's execution and market conditions.

Bear, Base, and Bull Cases: 5.5x, 7.0x, 8.5x

To refine our analysis, we've developed three core scenarios examining Kry's potential trajectories. These cases factor in key variables including market penetration rates, regulatory environments, competitive dynamics, and shifting healthcare delivery models across Kry's European operations.

Scenario2028 Growth Rate (%)Multiple
Bear 🐻10%5.5
Base 📈15%7.0
Bull 🚀25%8.5

Even in the bear case, Kry maintains moderate 10% growth with a 5.5x multiple, reflecting continued but tempered expansion. The bull case of 25% growth and 8.5x multiple would require successful execution across markets, while the base case represents a balanced trajectory between these extremes.

Bear 🐻202320242025202620272028
Revenue$228M$255M$284M$314M$346M$381M
Growth12.41%11.76%11.21%10.65%10.29%10%

Base 📈202320242025202620272028
Revenue$228M$258M$293M$335M$385M$442M
Growth12.41%13.11%13.71%14.30%14.69%15%

Bull 🚀202320242025202620272028
Revenue$228M$264M$314M$381M$471M$589M
Growth12.41%15.80%18.71%21.61%23.50%25%

Our bear, base, and bull cases for Kry reflect varying scenarios of market expansion and profitability achievement across European markets

  • In the bear case, Kry struggles with expansion and reaches a $2.1B valuation by 2028 with $381M revenue growing at 10% and a 5.5x multiple
  • In the base case, Kry achieves moderate success in key markets to reach a $3.1B valuation with $442M revenue growing at 15% and a 7.0x multiple
  • In the bull case, Kry becomes the dominant pan-European digital healthcare platform to achieve a $5.0B valuation with $589M revenue growing at 25% and an 8.5x multiple.

Scenario1. Bear 🐻2. Base 📈3. Bull 🚀
2023 Revenue $228M$228M$228M
2023 Growth Rate (%)12%12%12%
2023 Multiple5.57.08.5
2023 Valuation$1.3B$1.6B$1.9B
2028 Revenue$381M$442M$589M
2028 Growth Rate (%)10%15%25%
Multiple5.57.08.5
2028 Valuation$2.1B$3.1B$5B

The uncertainty around these three cases depends primarily on Kry's ability to expand beyond Sweden, maintain competitiveness against local players, achieve profitability targets, and successfully execute its hybrid strategy of telehealth, physical clinics, and SaaS offerings across European markets.

  • In the Bear case: Kry struggles to expand beyond Sweden due to intense local competition in other European markets, sees its core video consultation offering become commoditized by healthcare SaaS platforms, and fails to achieve profitability targets across geographies by 2024.
  • In the Base case: Kry successfully achieves profitability across markets by 2024, maintains its strong position in Sweden while gradually expanding its hybrid care model (telehealth + clinics) in key markets like the UK and France, and grows its SaaS business through strategic acquisitions like Mjog.
  • In the Bull case: Kry becomes the dominant pan-European digital healthcare platform by successfully scaling its three-pronged strategy of telehealth, physical clinics, and SaaS offerings, while capturing significant market share in the growing mental health space and establishing strong network effects through its provider ecosystem.

These final valuations present a range of potential outcomes for Kry through 2028. The bear case projects a valuation of $2.1B, while the base case reaches $3.1B and the bull case at $5.0B would establish Kry as a leading European digital healthcare platform.

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