Revenue
$249.00M
2022
Valuation
$1.30B
2022
Growth Rate (y/y)
25%
2022
Funding
$240.80M
2022
Valuation: $1.30B in 2022
Intercom has raised $240.8M from notable investors such as Kleiner Perkins, Social Capital, Bessemer Venture Partners, and ICONIQ Capital. It was last valued at $1.3B, pegging its present-day valuation/revenue multiple at about 4.3x.
Publicly listed customer service companies have higher multiples, in the range of 6x to 8x. For instance, leading service-first CRM company, Zendesk, has a market cap of $9.1B and a multiple of 6.63x. Freshworks, which delivers help desk support with automation, has a market cap of $3.7B with a multiple of 6.56x.
Scenarios: $498M to $1.4B ARR by 2027
To evaluate Intercom's future potential, we analyze multiple scenarios projecting revenue growth through 2027. These scenarios incorporate various growth rates and industry-standard multiples, considering both the company's current valuation metrics and those of comparable public companies in the customer service software sector.
2022 Revenue ($M) | $250M | ||
---|---|---|---|
2022 Growth Rate (%) | 25.00% |
Intercom's 2022 revenue of $250M and 25% growth rate demonstrate solid performance in the customer service software sector, though growth is more moderate compared to some competitors. This baseline serves as a key reference point for evaluating future revenue scenarios and comparing against public market multiples.
Multiple | Valuation |
---|---|
1x | $250M |
5x | $1.2B |
10x | $2.5B |
15x | $3.8B |
25x | $6.2B |
Based on Intercom's $250M revenue, valuations span from $250M at 1x to $6.25B at 25x multiple. While current valuation sits at 4.3x, there's room for upward movement considering comparable public companies like Zendesk and Freshworks trade at 6-8x multiples.
2027 Growth Rate | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
---|---|---|---|---|---|---|
10.0% | $250M | $302M | $355M | $405M | $453M | $498M |
13.0% | $250M | $304M | $362M | $421M | $482M | $544M |
16.0% | $250M | $306M | $369M | $437M | $512M | $594M |
20.0% | $250M | $309M | $379M | $460M | $554M | $665M |
25.0% | $250M | $313M | $391M | $488M | $610M | $763M |
30.0% | $250M | $316M | $403M | $518M | $670M | $872M |
35.0% | $250M | $319M | $415M | $549M | $735M | $992M |
42.0% | $250M | $324M | $432M | $594M | $832M | $1.2B |
50.0% | $250M | $329M | $453M | $649M | $954M | $1.4B |
Revenue projections span from $498M at 10% growth to $1.4B at 50% growth by 2027, representing potential 2x to 5.7x expansion from 2022 levels. Even conservative scenarios show steady scaling, while aggressive growth paths could position Intercom as a dominant market leader.
2027 Growth Rate | 1x | 5x | 10x | 15x | 25x |
---|---|---|---|---|---|
10.0% | $498M | $2.5B | $5B | $7.5B | $12.5B |
13.0% | $544M | $2.7B | $5.4B | $8.2B | $13.6B |
16.0% | $594M | $3B | $5.9B | $8.9B | $14.8B |
20.0% | $665M | $3.3B | $6.7B | $10B | $16.6B |
25.0% | $763M | $3.8B | $7.6B | $11.4B | $19.1B |
30.0% | $872M | $4.4B | $8.7B | $13.1B | $21.8B |
35.0% | $992M | $5B | $9.9B | $14.9B | $24.8B |
42.0% | $1.2B | $5.9B | $11.8B | $17.7B | $29.5B |
50.0% | $1.4B | $7.2B | $14.3B | $21.5B | $35.8B |
Based on projected growth scenarios and industry multiples, valuations range from $498M at conservative estimates (10% growth, 1x multiple) to $35.8B in aggressive scenarios (50% growth, 25x multiple), with mid-range projections aligning closer to comparable public company valuations of 6-8x multiples.
Bear, Base, and Bull Cases: 5.5x, 7.5x, 9.5x
To refine our analysis, we examine three distinct valuation scenarios using multiples of 5.5x (bear), 7.5x (base), and 9.5x (bull). These cases reflect Intercom's potential market positioning, competitive dynamics, and growth execution, aligned with comparable public company valuations and sector trends.
Scenario | 2027 Growth Rate (%) | Multiple |
---|---|---|
Bear 🐻 | 15% | 5.5 |
Base 📈 | 22% | 7.5 |
Bull 🚀 | 35% | 9.5 |
Growth expectations range from a conservative 15% with a 5.5x multiple in the bear case to an ambitious 35% with a 9.5x multiple in the bull scenario. Even the bear case multiple sits above Intercom's current 4.3x valuation, reflecting confidence in the customer service software sector's continued expansion.
Bear 🐻 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
---|---|---|---|---|---|---|
Revenue | $250M | $306M | $367M | $432M | $502M | $577M |
Growth | 25.00% | 22.31% | 20.00% | 17.69% | 16.19% | 15% |
Base 📈 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
---|---|---|---|---|---|---|
Revenue | $250M | $310M | $383M | $471M | $576M | $703M |
Growth | 25.00% | 24.19% | 23.50% | 22.81% | 22.36% | 22% |
Bull 🚀 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
---|---|---|---|---|---|---|
Revenue | $250M | $319M | $415M | $549M | $735M | $992M |
Growth | 25.00% | 27.69% | 30.00% | 32.31% | 33.81% | 35% |
Our three valuation scenarios for Intercom reflect different trajectories in market expansion and competitive positioning, each with distinct growth and multiple implications. In the bear case: Intercom's growth decelerates to 15% by 2027, reaching $577M in revenue with a compressed 5.5x multiple for a $3.2B valuation. In the base case: Intercom maintains steady 22% growth to reach $703M in revenue by 2027, commanding a healthy 7.5x multiple for a $5.3B valuation. In the bull case: Intercom accelerates to 35% growth by 2027, achieving $992M in revenue with a premium 9.5x multiple to reach a $9.4B valuation.
Scenario | 1. Bear 🐻 | 2. Base 📈 | 3. Bull 🚀 |
---|---|---|---|
2022 Revenue | $250M | $250M | $250M |
2022 Growth Rate (%) | 25% | 25% | 25% |
2022 Multiple | 5.5 | 7.5 | 9.5 |
2022 Valuation | $1.4B | $1.9B | $2.4B |
2027 Revenue | $577M | $703M | $992M |
2027 Growth Rate (%) | 15% | 22% | 35% |
Multiple | 5.5 | 7.5 | 9.5 |
2027 Valuation | $3.2B | $5.3B | $9.4B |
The uncertainty around these three cases depends primarily on Intercom's ability to move upmarket, maintain its position in conversational marketing against full-featured CRM platforms, and successfully leverage its embedded tracking advantage to expand its product suite and customer engagement capabilities.
- In the Bear case: Intercom struggles to move upmarket due to pricing complexity and competition from full-featured CRM platforms like Zendesk and HubSpot, causing it to lose market share in both enterprise and SMB segments, ultimately leading to slower growth and compressed multiples around 5.5x.
- In the Base case: Intercom maintains its strong position in conversational marketing while gradually expanding its enterprise presence, leveraging its embedded website tracking advantage to sustain 25% growth and command a healthy 7.5x multiple in line with private SaaS benchmarks.
- In the Bull case: Intercom successfully expands its TAM by moving upmarket, develops robust real-time analytics capabilities, and leverages its high product adoption rate (2.5 products per customer) to become a comprehensive customer engagement platform, justifying a premium 9.5x multiple.
These final valuations present a range of outcomes for Intercom. The bear case projects a $3.2B valuation by 2027, while the base case at $5.3B and bull case at $9.4B reflect potential success in enterprise expansion and platform development, positioning Intercom as a leading customer engagement solution.
DISCLAIMERS
This report is for information purposes only and is not to be used or considered as an offer or the solicitation of an offer to sell or to buy or subscribe for securities or other financial instruments. Nothing in this report constitutes investment, legal, accounting or tax advice or a representation that any investment or strategy is suitable or appropriate to your individual circumstances or otherwise constitutes a personal trade recommendation to you.
This research report has been prepared solely by Sacra and should not be considered a product of any person or entity that makes such report available, if any.
Information and opinions presented in the sections of the report were obtained or derived from sources Sacra believes are reliable, but Sacra makes no representation as to their accuracy or completeness. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied, is made regarding future performance. Information, opinions and estimates contained in this report reflect a determination at its original date of publication by Sacra and are subject to change without notice.
Sacra accepts no liability for loss arising from the use of the material presented in this report, except that this exclusion of liability does not apply to the extent that liability arises under specific statutes or regulations applicable to Sacra. Sacra may have issued, and may in the future issue, other reports that are inconsistent with, and reach different conclusions from, the information presented in this report. Those reports reflect different assumptions, views and analytical methods of the analysts who prepared them and Sacra is under no obligation to ensure that such other reports are brought to the attention of any recipient of this report.
All rights reserved. All material presented in this report, unless specifically indicated otherwise is under copyright to Sacra. Sacra reserves any and all intellectual property rights in the report. All trademarks, service marks and logos used in this report are trademarks or service marks or registered trademarks or service marks of Sacra. Any modification, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, or selling any report is strictly prohibited. None of the material, nor its content, nor any copy of it, may be altered in any way, transmitted to, copied or distributed to any other party, without the prior express written permission of Sacra. Any unauthorized duplication, redistribution or disclosure of this report will result in prosecution.