
Revenue
$207.00M
2024
Valuation
$2.10B
2023
Growth Rate (y/y)
22%
2023
Funding
$163.00M
2022
Valuation
Business Model
Docker’s core value proposition revolves around the use of containers and how developers and teams can use them to write, collaborate on and deploy applications without worrying about the particularities of different cloud or local development environments.
Instead of having to think about whether each member of the team has all the same libraries and dependencies, developers can build apps inside standardized Docker containers.
Until 2019, Docker’s primary means of monetizing their open source container standard was through top-down, enterprise deals via which Docker would provide services to help big companies use Docker.
After that spinoff, Docker doubled down on a bottom-up growth motion, adding new features to the core Docker toolset and introducing a freemium pricing model, limiting the free tier to basic features. Any firm with more than $10M in revenue or 250 employees must buy a paid subscription to use Docker.
The Pro tier, at $5/month/user, is inexpensive enough for devs who work independently or in early-stage startups to put their cards rather than going to a central purchase team. Docker caps the Team tier, which sells at $9/month/user, to 100 users to get the enterprises to buy the Business tier.
Docker is taking another shot at targeting enterprises with features like single sign-on (SSO), higher security, and a centralized permissions management layer through the Business tier.