OpenRouter growing 29% MoM at $140M/year
Jan-Erik Asplund
TL;DR: Since March, Chinese open-source models have grown from a small fraction to 50%+ of OpenRouter usage, nearly tripling token volume while cheaper tokens pushed monetization per token down ~60%. Sacra estimates OpenRouter hit $140M in annualized revenue in July 2026, growing 29% MoM over the last four months. For more, check out our full report and dataset on OpenRouter.



We've previously covered OpenRouter (July 2025, June 2026) from $5M to $50M annualized revenue as model routing became core AI infrastructure, and spoke with Augusto Marietti, CEO of Kong, about the end of tokenmaxxing and how the category has split into wholesale token marketplaces like OpenRouter, public gateways like Vercel, and behind-the-firewall enterprise gateways like Kong.
Key points from our June 2026 update via Sacra AI:
- Chinese open-source AI labs have driven nearly 3x growth in OpenRouter’s token volume since March and now represent 50%+ of all OpenRouter usage (up from ~2% in mid-2025), led by DeepSeek (3T tokens per day) with V4 Flash, Tencent (1.8T) with Hy3, Xiaomi (~760B) with MiMo and Z.ai (~570B) with GLM-5.2, helping drive OpenRouter’s total throughput to ~250T tokens per month even as per-token monetization has fallen ~60% due to OpenRouter’s flat ~5% fee being applied to less expensive tokens.
- As tokenmaxxing gives way to optimizing cost per unit of intelligence, developers are increasingly replacing expensive frontier models with cheaper open-source models for easier tasks (Chinese model volume up 7x from March to August), turning model routing into a standard feature across deployment platforms (Vercel), coding agents & IDEs (Cursor), data platforms (Databricks), expense management (Ramp), and enterprise API infra (Kong).
- Stripe is reportedly in talks to acquire OpenRouter for roughly $10B, or about 71x Sacra-estimated $140M annualized revenue in July 2026 growing 29% MoM over the last 4 months, with the upside of Stripe capturing an emergent developer primitive to pair with usage-based billing (via its $1B acquisition of Metronome), to create Stripe Connect-like infrastructure for the marketplace dynamic underlying AI companies, helping them manage gross margin by controlling the spread between token spend and token usage-based pricing.
For more, check out this other research from our platform:
- Augusto Marietti, CEO of Kong, on the end of tokenmaxxing
- OpenRouter (dataset)
- 3T+ token/day Coinbase of the inference economy
- OpenRouter at $100M GMV
- $25M/year Glean for the EU
- Max Peters, CEO of Adapta, on building AI agents for Brazilian SMBs
- $100M/year PostHog of vector databases
- Danny Wheller, VP of Business & Strategy at Hebbia, on vertical vs horizontal enterprise AI
- Wade Foster, co-founder & CEO of Zapier, on AI agent orchestration
- "Plaid for X" startups
- $10M/yr Plaid for meeting bots
- Ayan Barua, CEO of Ampersand, on going upmarket with deep native product integrations
- The future of Plaid's $250M screen scraping business