OpenArt vs. Higgsfield
Jan-Erik Asplund
TL;DR: OpenArt has expanded from one-off AI image generation into recurring video production, bundling reusable characters, chat-based editing & models from competing AI labs into a storytelling platform as it goes head-to-head with Higgsfield to own the AI video creation workflow. Sacra estimates OpenArt hit $100M ARR in June 2026, up from $70M at the end of 2025 (+567% YoY). For more, check out our updated report and dataset on OpenArt.
We first interviewed OpenArt co-founder & CEO Coco Mao in February 2025 after growing from $1M in annual recurring revenue (ARR) to $11M in 2024. We followed up with a report on OpenArt at $12M ARR in February 2025 as it began expanding into video.
Now at a Sacra-estimated $100M ARR as of June 2026, OpenArt, Higgsfield and others are going after the $6B market for video model orchestration.
Key points via Sacra AI:
- Integrating reusable characters with chat-based video creation & editing experiences One-Click Story (July 2025) and Director (June 2026), OpenArt has turned one-off image generation into recurring image & video creation, increasing subscription retention & stickiness as creators reuse the same cast across scenes, stories & episodes, with credit-hungry video generation (~80x as many credits per generation as images) driving expansion revenue & upgrades into higher pricing tiers.
- Unlike in LLMs where OpenAI & Anthropic’s dominance has allowed them to eat up AI coding agents, fragmentation in the market for AI video models, each with its own strengths & weaknesses like MiniMax ($800M annualized revenue in Aug 2026) for animation, Runway ($200M ARR in Aug 2026) for pro camera control and Kling ($500M annualized revenue in March 2026) for character consistency, have aggregated value to companies like OpenArt & Higgsfield at the model orchestration & product layer—where even video model companies like ByteDance (with CapCut) and Runway have brought 3rd party video models into their video production platforms.
- Versus Higgsfield’s aggressive funding & growth, raising $538M in total funding with its latest round its $400M Series B with DST Global in August 2026 at a $5.4B valuation, reaching $1B in annualized revenue in September 2026, growing 5x year-to-date, OpenArt has historically taken a capital efficient approach, only raising $5M in total funding through 2025— before switching into scale-up mode with its $30M Series A with Caanan Partners in January 2026, reaching a Sacra-estimated $100M in ARR as of June 2026, up from $70M ARR at year-end 2025.
For more, check out this other research from our platform:
- OpenArt (dataset)
- Higgsfield (dataset)
- Kling (dataset)
- Runway (dataset)
- MiniMax (dataset)
- OpenArt at $12M ARR growing 1,100% YoY
- Coco Mao, CEO of OpenArt, on building the TikTok for AI video
- $100M/year Pinterest for AI video
- Higgsfield at $230M ARR
- Alex Mashrabov, CEO of Higgsfield, on orchestrating AI video models
- Video scarcity to video abundance
- Why Sora failed
- Fal.ai at $95M/year growing 4,650% YoY
- Runway vs. OpenAI
